Many think of social networking sites as being solely for the purpose of socializing. However, businesses are increasing their usage of social networking websites. In fact, many are seeing the advantages of using them and are reaping many benefits as a result. One advantage is free advertising or promotion.
Twitter is a site that has only a few simple features but can be a very effective means of announcing new developments in your business. Perhaps youre a manufacturer and want to announce a new product that is being released. Maybe you have old products that have features or uses people arent aware of. Those are the kind of things you can tweet on Twitter.
Lets say you run a print ad in a newspaper. The costs will obviously vary depending upon the size of the ad, the circulation of the publication and other factors. It could, however cost you approximately forty dollars or more a week to run a small 2 inch by 2 inch ad, one day a week. Thats for a publication with a circulation of about 10,000 readers. The cost of tweeting a message to 10,000 people is zero.
What is not being implied here, though, is to drop print advertising. This article is just making the case for using Twitter and possibly using it in conjunction with other means of promotion, marketing and advertising. It is also an attempt to present the case for the cost effectiveness of using Twitter for marketing and advertising purposes.
Any business having a Twitter account should provide their Twitter web address as part of any contact information they list, anywhere. The Twitter address should be listed on their web sites, on any publication they publish, and can even be included with their product manuals.
Studies have shown that it is easier to sell something to a previous customer than it is to sell to a new one. Thats operating under the assumption that the previous customer is a satisfied customer. So, if that satisfied customer is a follower of your business on Twitter, he could become aware of your newest product releases or new services your company is providing, through a tweet. Even retailers can tweet whats on sale for the week.
It can take a while to build a large following on Twitter. However, it will be well worth it in the long run. Thats what makes it all the more important to list your companys twitter address as often as you can. The number of tweets a day should be limited though. You should not tweet too many messages in one day. Some people may stop following you if they feel they are just being barraged with too many annoying tweets. So, sometimes less is more and you should obviously prioritize on what you plan to tweet.
One thing you could do to get things started is to have some employees sign on as followers. That way, when someone checks out your Twitter page and they see that others have already signed on, they are more likely to do so themselves. Just creating a profile and hoping people stumble on to it will not work effectively. Getting started with your employees as followers and list your Twitter address as part of your business contact information is a great way to get the ball rolling.